Our purpose is simple: to remove alcohol advertising from NYC public transit to ensure the health, safety, and well-being of our young people.
The board of the MTA recently voted to ban political advertising from the system. All tobacco advertising was removed by 1995 . And yet, alcohol advertising remains.
Underage drinking does not occur in a vacuum, but is driven in part by community conditions. One of those conditions is alcohol advertising. Research has shown that youth who see more alcohol advertising are more likely to start drinking underage, and if they already drink, drink more.
Furthermore, surveys in New York City have found that underserved communities and communities of color (like Central Harlem and Bedford-Stuyvesant) have intense amounts of alcohol advertising.
Why does this matter? Underage drinking is a serious problem in NYC:
- There are nearly 7,000 visits to NYC emergency departments every year related to underage drinking.
- Underage drinking in NYC is connected to risky sex, unplanned pregnancy and sexually transmitted infections.
- Binge drinking (the typical pattern for underage drinkers) can lead to permanent deficits in brain functioning which may contribute to risk for depression, anxiety, and other conditions later in life.
For these reasons - and more - alcohol advertising should not be allowed on NYC Public Transit.
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