BAAFT Sign-on Form in Korean

Our friends and campaign partners at Korean Community Services of Metropolitan New York have translated our campaign sign-on form into Korean. Please visit their website to learn about the vital work they are doing in the Greater New York City area - and pass on the BAAFT campaign sign-on form to your Korean-speaking friends. BAAFT Sign-On - Korean  

Some things have changed in the last 40 years. Some have not.

The beginning of a new year can heighten our sense of nostalgia. Such was the case when I recently viewed the movie The Taking of Pelham 1-2-3 (the original version with Walter Matthau, Robert Shaw, and Martin Balsam - not the 2009 remake with Denzel Washington and John Travolta). The careful viewer of the film will notice the hefty serving of tobacco and alcohol advertisements on the hijacked 6 train (see screen shots, below).   Continue reading

Balancing Budgets on the Backs of our Kids?

Emily Badger's Wonkblog post nicely illustrates the fundamental question that public officials fail to consider when accepting alcohol advertising on public transportation: Is it really worth it? Exposing kids to unhealthy messages on a public accommodation on their way to and from school is unethical, if not unconscionable. Moreover, Badger notes that "unlike with other kinds of advertising, you can't flip the channel or turn the page." Indeed, OUTFRONT Media - the contract advertiser for NYC public transit - brags in its sales materials that it can deliver a "completely captive audience" to advertisers.  Continue reading

Why does NYC Public Transit need to remove alcohol ads?

We're BAAFT - Building Alcohol Ad-Free Transit - and we're dedicated to removing alcohol ads from NYC's public transit system. But why? Isn't alcohol a legal product? Then why shouldn't alcohol companies be allowed to advertise on NYC Public Transit? Continue reading

New Study Associates Youth Brand-Specific Alcohol Exposure and Consumption

A new study conducted by researchers at the Boston University School of Public Health found that underage exposure to brand-specific alcohol advertising is associated with underage brand-specific alcohol consumption. Although underage alcohol consumption is heavily influenced by parenting and personality type, advertising exposure is also a risk factor for alcohol consumption. Continue reading